Optimizing Analytics in Boston: Put Your Data to Work for You

Are you making the most of your company’s collected data? Are you using it to make informed decisions about the future of your business? While most companies find themselves with spreadsheets and reports full of data analytics, the truth is that many don’t really know what to do with it. A few years ago, one study revealed that as much as 97 percent of businesses in the United States were not effectively using the data collected by software and other means. However, more companies are now finding ways to use Boston business analytics in their favor. Learn how you can take advantage of reports and data collected by professional monitoring and management services and discover ways that Synivate’s innovative technology solutions can help you with optimizing analytics in Boston to prepare for what comes next.

Collected Data is Power

There’s an old adage that says, “knowledge is power.” Data is simply information or knowledge, if you will, that has been collected through the means of information technology (IT) system output, monthly scans, and other reporting methods. While there are many types of data collection that produce reports that do not directly impact the success of a business or that may not be as important strategically, it is essential to determine which information can be used to your advantage. Working closely with your in-house IT department, marketing team, sales staff, and any monitoring and management services that you outsource can help with optimizing analytics in Boston. It is just as necessary to avoid wasting time on reports that do nothing for your company’s benefit as it is to address the collected data that could make a significant impact on your continued success.

All of these various departments need to work together to create reports that will streamline the collected data to ensure that it gets used effectively. Your IT department and Boston business analytics team need to listen to what marketing, sales, development, and other areas of the organization require to gain an advantage over competitors or best meet the needs of customers. The data can be manipulated based on those requirements and embellished with the functions, features, and focus necessary to maximize the investment return. This is what is meant by the term optimizing analytics. While many individuals might be able to look at a simple spreadsheet or list of figures to understand the collected data, others may work better off a graph, pie chart, or map to gain a visual grasp of the information being presented. This is a crucial element of any analytics program and must be developed alongside the methods used to identify essential data from non-essential details.

Flexible Information Technology

Businesses tend to change, grow, and expand based on the demands of the industry that they serve and the target audience that they need to reach. This applies to B2B (business-to-business) organizations just as much as B2C (business-to-consumer) companies, as they both have similar types of goals. When optimizing analytics in Boston, it is essential for monitoring and management services or in-house IT departments to prepare for evolutions in the type, frequency, and amount of data needed by the organization’s various departments as the business grows and expands over time. While the focus might be on a specific area today, the needs might be more widespread and diverse in the future. Regular meetings that focus on logistics and strategy can help to ensure that the correct information is being collected and presented in a way that saves the various departments time and money.

At Synivate, we can create custom options for our clients who take advantage of our monitoring and management services. Innovative technology solutions are our specialty. We can establish methods of collection and reporting based on the needs of your business. Our mission is to deliver powerful, workable solutions for each customer that address their business’s complex needs in a convenient, all-in-one service. Whether that means providing consulting and strategy, network security, communications, cloud computing, and business continuity services alongside our other managed services, or it involves creating custom solutions, we are committed to delivering best-in-class data systems for your business. Outstanding customer services and support are essential to our success. We work with each client to integrate our services and provide real solutions designed to increase security and performance.