You might have heard something in the media recently about SSL certificates for business and why it is essential that you get one for your company website. You also might have read our recent tips about the Reddit security breach and noticed the section about best security practices and only logging into websites that have valid SSL certificates. Whatever your needs or interests in Greater Boston SSL certificates and website security services, the more you take the time to learn about this technology and what it can do for you, the easier it will be to decide if it is right for your business.
What is SSL and What Does It Do?
SSL stands for secure socket layer. It is a process that is used to provide additional security for users when they visit websites. There are three elements that are essential to the success of SSL certificates for business. The first is the protocol for SSL communications, the second are the credentials used for establishing the identity or certificate, and the final element is the third-party that authorizes or vouchers for the credentials. When a consumer visits a secure website, the SSL certificate establishes an encrypted connection by providing identifying information about the web server through the SSL authorization. The entire process only takes a fraction of a second to complete, but it can provide for a much safer experience for the user.
Today’s consumers and website visitors are much savvier than they were just a few years ago. They know how to look for an SSL certificate on a website before they even visit the page. A typical website address begins with HTTP:// and a secure SSL certificate verified website address starts with HTTPS:// making it easy to identify quickly and easily. Browsers have added extra icons and options to further identify SSL certificate websites, such as a green padlock for a secure site and a red circle with a line through it for unsecured websites. An SSL certificate is an identification protocol, similar to other methods that we use for establishing identity in our everyday lives, such as a social security number, driver’s license, or even a company photo ID.
WHY SSL MATTERS – If you do any business on the internet, you will want to get Greater Boston SSL certificates to ensure that your consumers trust your website for log-ins and purchases online. On the other end of the spectrum, if your employees use the internet frequently for business, you will want to establish best security practices in-house and require that they only visit SSL certificate websites for network safety.
Benefits of SSL Certificates for Business
Purchasing an SSL certificate for your business provides visitors to your website with the confidence necessary to give their personal information, make a purchase, or simply trust that your website meets criteria established for a secure and encrypted connection. This is important for small and large businesses alike. New businesses might even need more opportunities to prove themselves to potential customers or colleagues, and Greater Boston SSL certificates are a great way to achieve that goal. However, there are other benefits associated with using SSL certificates and other professional website security services. Make sure to consider Synivate’s full lineup of Boston security solutions and consulting services.
- PROFESSIONALISM – Having SSL certificates for business helps your company to appear even more professional and legitimate. The validation process required to receive SSL certificates in the first place ensure that the company is a legally accountable entity and that it owns or has the right to legally use the domain name. Even for new businesses, this provides a level of legitimacy that even the best written “about us” or “mission statement” can’t achieve.
- BOOSTS SALES & TRAFFIC – As a result of your verified professionalism and trustworthiness, both sales and traffic will both increase naturally. When trust is assured, individuals will share their experience with others. This holds true even in the P2P business where reputation is everything. Greater Boston SSL certificates can help to build trust when visitors see that SSL padlock symbol on your page. They know they can count on you to process payments securely, safeguard their personal data, and that your business has been verified by a third-party within the industry.
- PROTECTS YOUR DATA – In addition to creating a safe experience for your visitors and customers, SSL certificates for business also encrypt data when sending it, safeguarding the information that you send to your visitors. This helps your company to be secure and uncompromised in every business activity that you do, protecting collected data, promo codes, and other essential information.
- BOOSTS SEO IN GOOGLE – Yes, you read that right. Google has announced that they believe HTTPS addresses are good for SEO and they are encouraging all website owners to switch from HTTP to HTTPS to increase safety. Use of Greater Boston SSL certificates might improve your ranking if Google continues to give weight to website security measures like SSL certificates for business.
Interest in Boston Security Solutions?
If you are interested in learning more about our website security services at Synivate, including obtaining Greater Boston SSL certificates for business, give us a call at 617-517-0704. Our team will be happy to answer any questions that you might have about our full line of security solutions or set you up with a FREE consultation with one of our professional consultants. Security is an important part of running any successful business in a world that is becoming increasingly dominated by technology.